Merchant Rewards also empowers Merchants with additional benefits. Businesses that have unsold or excess inventory or excess capacity (ie. Hotels, Restaurants, Ski Resorts, Health Clubs, etc.) and ongoing or upcoming expenses will benefit from a Cash Equivalent Merchant Advance.

Cash Equivalent advances, an alternative form of financing provided by Merchant Rewards, advances businesses the full retail value of their future excess inventory or excess capacity. Merchants pay back their advance in their own product or service at full retail value. The advance gives merchants the ability to conserve cash and increase business without increasing expenditures.

Merchants can take advantage of Cash Equivalent advances to reduce their cash requirements in purchasing and capital expenses, as well as if desired, collaborate in a trade network of tens of thousands of businesses